Goal: Successfully introduce Tuckernuck’s expansion into the home category through a refined visual and branding strategy.
Actions: Concept a lifestyle-driven approach that blended home and fashion imagery. Directed and prop styled a shoot that showcased home products in real-life settings. Developed a multi-channel content rollout, reinforcing Tuckernuck’s expansion into lifestyle.
Results: Generated strong initial sell-through rates and high engagement on launch content. Established home as a new, scalable category for the brand.
