Goal: Strengthen the brand’s digital marketing effectiveness by aligning campaign strategy with agency’s platform capabilities.

Actions: Concept and executed 25+ integrated campaigns across e-commerce, social media, and editorial. Developed a strategic experimentation roadmap incorporating A/B testing and audience segmentation. Optimized paid media strategies based on performance tracking, leveraging data to refine targeting and messaging.

Results: Ensured brand consistency across platforms, increasing customer engagement. Improved ROI on ad spent through data-driven creative iterations. Led art direction that contributed to an 84% YOY net profit growth.