Goal: Elevate the Tuckernuck x Barbour collaboration by blending heritage and modern storytelling to engage new and existing customers.
Actions: Developed heritage-inspired creative concepts reflecting both brands' identities. Directed a multichannel campaign rollout across e-commerce, email, and paid social. Created a visual storytelling strategy that reinforced the brand’s position as a Barbour retail partner.
Results: Increased engagement and social impressions, driving strong sell-through rates. Strengthened brand positioning through a cohesive creative execution.
