TUCKERNUCK SPORT FW24

Goal: Launch and establish Tuckernuck Sport as a performance-meets-style category, capturing a new audience segment.

Actions: Developed a creative direction emphasizing movement, function, and fashion. Created a diverse asset library supporting e-commerce, paid media, and organic social. Collaborated with stylists and athletes to enhance product storytelling.

Results:Increased category awareness and brand recognition among new audience segments. Drove strong initial sell-through rates and high engagement on launch content.