MONTAUK EDITORIAL
LIFESTYLE GUIDE & COPY
Goal: Capture the essence of summer luxury while reinforcing Tuckernuck’s positioning as a go-to resort-wear brand.Actions: Art directed an editorial-style campaign set in the Hamptons to convey aspirational storytelling. Integrated location-driven imagery across paid, organic, and email channels. Focused on light, movement, and texture to enhance the luxury feel.Results: Increased engagement across social and web with a higher-than-average click-through rate (CTR). Strengthened brand authority in resort-wear and seasonal dressing.