Goal: Refresh Tuckernuck’s e-commerce imagery for SS24 to enhance product storytelling, art direction consistency across platforms, and improve conversion rates.
Actions: Directed an on-figure campaign prioritizing clean, elevated product presentation, and new art direction imagery standards. Established a consistent e-commerce aesthetic through lighting and styling adjustments. Collaborated with the merchandising team to highlight key seasonal trends.
Results: Increased product page engagement and time spent on-site. Improved conversion rates through refined visual storytelling.
