OFF FIGURE ART DIRECTION

Goal:  Develop high-end off-figure imagery to complement seasonal on-model campaigns.

Actions: Styled and directed elevated product shoots 3x a week. Maintained brand cohesion by creating off-model standards and ensuring alignment with seasonal campaign aesthetics. Focused on texture, form, and lighting to enhance product details.

Results: Created a premium shopping experience, increasing customer confidence in purchases. Improved visual consistency across PDPs (product detail pages).