Assistant Art Director to The Fall Occasion Edit

Goal:  Reinvent core Tuckernuck styles through elevated imagery and strategic storytelling.

Actions: Reimagined the visual identity of staple styles with modern, editorial execution. Developed campaign messaging to position evergreen pieces as must-have wardrobe staples. Assisted directed a photoshoot integrating nostalgic and contemporary elements.

Results: Increased repeat purchases from loyal customers. Strengthened brand affinity with core styles, extending their product lifecycle.