Sample Sale 2024
Assistant Art Director: Pre to Post-Production
Goal: Create a sense of urgency and exclusivity for Tuckernuck’s annual sample sale.Actions: Designed a high-conversion promotional campaign across email and social media. Utilized limited-time messaging and countdown visuals to create urgency. Optimized digital assets for mobile-first shopping behavior.Results: Drove record-breaking website traffic and engagement. Sold out key styles faster than projected.
